I increasingly think of you and this newsletter as Meryl Streep as Miranda Priestly in the iconic cerulean sweater-scene, telling us all why the things we see and reach for are not a coincidence. <3
By the way: I love the BOP x Sol de Janeiro shout-out! I was similarly excited for it, especially because of the live events and how they are leaning into community (one of my favourite trends in marketing over the last few years). But I don't live in the US and had no one to talk to about this, so reading it here really made my day. 😃
As a girl who grew up with a yellow bedroom, to the butter trend I say, long may she reign!
So interesting that everyone is still team butter!! I feel like people usually tire of a trend much sooner.
Very true! On a larger scale, it’s wild how long this trend has lasted. I was surprised myself to see you mention it again in your latest post.
I increasingly think of you and this newsletter as Meryl Streep as Miranda Priestly in the iconic cerulean sweater-scene, telling us all why the things we see and reach for are not a coincidence. <3
By the way: I love the BOP x Sol de Janeiro shout-out! I was similarly excited for it, especially because of the live events and how they are leaning into community (one of my favourite trends in marketing over the last few years). But I don't live in the US and had no one to talk to about this, so reading it here really made my day. 😃
I mean what better compliment could one ask for than that 🫶🏻🥹 thank you so much for reading!!
And love to meet a fellow BOP fan! Becca and Olivia are such wonderful humans which makes it an even better listen.
so good!!! I’m continuing to love the butter trend 😂 Thanks for the mention 🫶🏼
I literally just saw a TikTok of nostalgia core for Diet Coke ads lol. Also long live butter.
I think we will see nostalgia core for literally the rest of our lives 😅